Polaroid

Polaroid’s Designs of a Decade

by Zach Kay on December 14, 2011

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The ever-hip Polaroid brand is at it again! But instead of a bunch of creative masterminds sitting around a conference table drafting up their next big fashion shade, Polaroid has contracted a ton of every-day artists to come up with a hit design.

“Throughout the last 3 months designers from all around the world participated in our sunglass design competition,” wrote polaroidsunglasses1937.com. “The designers were asked to design a sunglass corresponding to a certain decade. The 10 winning designs of this competition will become our 2013 Polaroid Best under the Sun collection and will be sold worldwide.”

In this decades-inspired contest called Best Under the Sun, Polaroid features hundreds of home-designed specs ranging from the 1930s all the way into the futuristic 2020.

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Gaga’s Techie Goggles

by Zach Kay on August 28, 2011

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Last year, Lady Gaga came out with her own line of swanky shades entitled the Lady Gaga Helvetica Monster Sunglasses. These were a classy tortoise shell, quasi-wraparound pair of specs with a gold accented reflective beam across the top of the lenses. A little less down-to-earth are Gaga’s newer GL20 Camera Glasses via Polariod. These shades came out last January but have yet to be priced or released to the public.

A product of Polaroid’s creative director, Lady Gaga, and her fashion forward, avant garde attempt to replicate her own out-of-this-world style and vision, Gaga is helping Polaroid by launching the Grey Label in hopes to “encompass Polaroid’s heritage of delivering simplicity with the style, wit and sensibility of Lady Gaga,” says Polariod.com. Gaga has also helped launch the GL10 Instant Mobile Printer and the GL30 Instant Digital Camera.

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